Leveraging Instagram for Public Engagement: A Study on Visual Communication Strategies of Canadian Sexual Assault Support Organization

Published in The International Communication Association (ICA), 2024

Contributions

  • Utilized Azure-based image analysis to dissect a dataset of 200,000+ Instagram images, revealing insights into how sexual assault organizations leverage social media for promotion
  • Performed thorough linear regression analyses in R to uncover patterns in Instagram engagement metrics, leading to actionable recommendations for improved outreach and increased social media impact